Promotion & internacionalization

Barcelona is a successful tourist destination on an international level and has the ideal characteristics for positioning it as a leader in the nautical sector, taking advantage of its projection on the international map of the most innovative cities.  

The presence of more than 1,175 companies dedicated to services and products related with the sea in Catalonia, and a high concentration in Barcelona (almost 70%),  represent a real opportunity, along with Barcelona’s infrastructure, unique in the Mediterranean, and its priviledged geographical location.

The prime object of the Clúster’s promotional activities is acquiring new members and constituting a critical mass that can strengthen its positioning.

Moreover, Barcelona Clúster Nàutic wants to promote the advantages of this nautical landscape on an internacional level, conscious that working intensely on promotion abroad will

attract other relevant players in the sector – ship owners and captains, users, visitors, tourists, etc. In short, all those people who participate, work or use nautical services and products, or that have to make decisions about choosing between one destination or another.

It is for this reason, in order to reach all these agents and have a positive impact on them, that the entity’s plan of action is considering participating in fairs and congresses, show, international forums and other activities in maritime and nautical areas; for example, the Monaco Yacht Show, the Barcelona International Boat Show, and prestigious international tourism events such as the World Travel Market in London or the Fort Lauderdale International Boat show in Florida, amongst others.